On the second slide, you can see an example of the original email design. My updates included creating a transparent, high-resolution logo for Hummingbird Cabins, addressing flaws in the original logo (such as visible black marks) to achieve a polished, professional look. I prioritized clarity in email content, enhancing subject lines and preview text to effectively communicate the purpose of each email. 

Leveraging analytics, I reviewed past performance data to determine the optimal days and times for sending emails, leading to improved engagement. My Mailchimp campaigns achieved a average of nearly 40% open rate and a 3.8% click-through rate, reaching over 13,000 recipients with clear, visually compelling designs and data-driven strategies.

On the second slide, you can view the original floor plans provided, often as hand-drawn sketches or photos. I updated and recreated these floor plans for multiple properties, transforming incomplete or raw inputs into clear, professional layouts. With nearly 20 unique designs completed, this process highlights my ability to interpret complex information, enhance visual clarity, and deliver refined results.

Designed property flyers adhering to strict brand guidelines based on the Rio Ruidoso logo, a design that presented significant visual limitations. Despite the constraints, I focused on enhancing clarity, layout, and readability while staying true to the existing style. By carefully balancing creativity with consistency, I was able to create cohesive and professional flyers that effectively communicated key property details.

#4: The dropdown menu clips behind the pet-friendly cabins card.

#8: Incorrect URL, shows 4-5 cabins (should be 4-7 cabins).

#9: About Us and Contact Us are hidden behind the search bar. Also, you can see the words behind the search bar. 

#10: The links are blue, and should be pink for consistency with other links on the site.

#12: Inconsistent spacing/padding. Also, missing the paragraph title such as, "Browse the Best Selection of Cabins with Hot Tubs" for consistency with other pages

#13: Buttons should be center aligned for usability and consistency with other pages

Created instructional and promotional videos showcasing specific property features, including circuit breakers, fireplaces, grills, hot tubs, house locks, lockout boxes, ovens, routers, and TVs. These videos were designed to provide clear, engaging guides for users while highlighting property amenities. Additionally, I updated the Hummingbird Cabins YouTube channel with current information, a professional profile picture, and an eye-catching banner image, ensuring a cohesive online presence.